White babies saving the world, one nappy at a time

This Guest Hoyden post is cross-posted at blue milk. Who knew there was so much to say about feminist motherhood?

No wonder I’m so tuckered out all the time. It is very difficult being white. We have a lot of work to do and that work starts young. White babies are saving the world even while they are wetting their nappies. That’s just how it is when you’re white, you’re always on duty. We don’t just buy any nappies for our babies, we buy special nappies from a company that puts tiny, almost insignificant, amounts towards vaccines for those other babies. We like to combine our philanthropy with our grocery shopping, it saves time and it helps capitalism, which is our way of also bringing freedom to the world. We’re helping all you black people, brown people, yellow people, we don’t have time to learn all your “nationalities” so we just like to think of you as the people of the rainbow, and we love to think of you in costume, your national dress is so cute. And how cute are your babies, we love your babies? Sooo cute.

Colonialism, slavery, exploitation of natural resources, missionaries, political interference, the arbitrary re-zoning of borders, sex tourism, cultural imperialism.. and 5 cents with every pack of Pampers nappies towards your vaccine program.

Rainbow people, you’re welcome!

If you think I have a cold, dark heart then you will really think that after you’ve read the comments left by others about this advertisement, on YouTube.

Thanks Lauredhel for the Pampers tip off.

Categories: culture wars, economics, social justice

Tags: ,

4 replies

  1. I was particularly taken by all those expressions of proper baby gratitude to the benevolent white woman who is subsidizing Proctor & Gamble’s tax write off.
    I can’t help wondering though, if this is who is donating all those expired vaccines to “third world countries”. You know, the ones big pharma just can’t bring themselves to throw away.

  2. Not to mention how much more could be achieved by using cloth nappies and donating the saved money directly. (That’s not to ignore the racist undertones of the message at all either– just to note that using disposable nappies at all is a highly inefficient means of actually doing something about people who live in poverty– since people in poverty tend to be hardest hit by environmental issues).

  3. There are no adequate words that I can use to express how this ad fills me with loathing. I also sort of wish I hadn’t read the YouTube comments.

  4. Maybe some of the “saved” babies will grow up to become Procter & Gamble’s child coffee slaves. A big win for the company all round!


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