I finally got around to reading the bumper Target Toy Sale catalogue.
And it’s just as pinkly sickening as you’d expect.
I suppose this toy was inevitable after Dora’s Princess Makeover: the pink Dora Vanity set, by Fisher Price.
“CRIMP, CURL, AND STYLE! Be your own special hair stylist! Interact with Dora as you crimp, style, and curl her hair. Create a new look for Dora with over 10 styling accessories. She even magically recognises the styling tool that you use and has over 100 interactive phrases and songs.”
Have you noticed that no one calls her “Dora the Explorer” anymore?
Then there’s the Rose Petal Cottage, by Playskool.
“Give your little girl a place of her own with these fabric covered playhouses.”
It comes with optional add-on accessories! A washer or sink, a nursery set with rocking cradle and change table. Or choose the completely pink cottage with oven and chimney. Get those domestic slaves rehearsing early.
Ah, but there’s a token boy in the not-completely-pink toy kitchen! You have to give half a point for that, right? Not so much. The boy and girl in the toy kitchen reside under a shiny lolly-pink banner trumpeting “GIRLS’ TOYS”!
I searched through the headings looking for something for girls that wasn’t pinkified and domestified. I spotted a castle in the “girls” section! Neat, I thought! Will it have siege engines and dragons and such?
… sadly, no. There’s a pinkified castle ghetto now, too. It’s a dollhouse rebadged as a “castle”. By Baby Born. With a sleeping pink baby in it. Kinda like Sleeping Beauty.
And it comes with a bed, wardrobe, table, tea set, and vanity, all for the special introductory offer of $249.
The “Girls Toys” section also included Hannah Montana and High School Musical merchandise. Oh, and a pony.
Feel free to flick through to the “Boys’ Toys”. A Batman Mega-Cape, Transformers, a Tribot robot, K’Nex construction toys, and a toy microscope, all under a blue banner.
I can’t be the only one to notice that the “Outdoor Toys” have a blue banner, too; there’s a boy on a scooter, another boy on a scooter, a ?boy on a low-riding trike, a boy on a trailbike – and two girls on the pink scooter page, along with a boy on a blue scooter. There are both girls and boys on the playground equipment, but the trampoline has a boy. Under “Games”, there are two boys playing pool. Not one Outdoor-Toys page or Games page has a girl or girls on it with no boys present.
So I guess this one fails Lauredhel’s Toy-catalogue Annex of the Bechdel test, no?
1. One or more girls, playing;
2. with no boys around; and
3. with something that is not related to domestic work, mothering, being sexy, or ponies.
Can you find a catalogue that passes? For extra points, find a page that fulfils all of the above, and isn’t primarily pink or that new girly-aqua that people use for teh chick stuff when they’re shying away from pink.
 Also known as the “Bechdel-Wallace test” (or sometimes the “Mo Movie Measure”). To pass:
“One, a movie must have more than one woman in it, who, two, talk to each other, about, three, something besides a man.”
2. Cf: the glittery Daring Book For Girls.