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tigtog (aka Viv) is the founder of this blog. She lives in Sydney, Australia: husband, 2 kids, cat, house, garden, just enough wine-racks and (sigh) far too few bookshelves.

This author has written 3446 posts for Hoyden About Town. Read more about tigtog »

24 responses to “Creeping pinkification: “the persistent feminization of unisex commodities””

  1. Anne Onne

    I don’t mind the colour pink, per se, and don’t mind the odd pink commodity. But I absolutely viscerally despise marketing where the only alternative colour is pink, with the idea that making something pink makes it especially/just for women.

    I’m less cheesed off if soemthing comes in a variety of colours, with pink as one of them, because it’s nice to have a choice, if possible. That said, I’ve nothing against the ‘normal’ (ie non-pink) colours whatever-the-product-is normally comes in, so find people trying to market it to mejust by slapping a bit of pink on it very condescending. If pink is the only colour, and it specifically tries to market to women, it practically sends me spitting.

  2. Unknown Troper

    I agree. When i was young, my father and mother decided to fill my room with pink – pink walls, pink carpets, pink furniture etc. You felt like you should be in Barbies Dream House after years of it.

    One of my friends told me that her stepfather, in an attempt to impress her mother, had my friend and her brother’s rooms in their new house decked out in pink and blue respectively.

  3. Mindy

    I noticed the other day how much pink now makes up my daughter’s wardrobe. I hadn’t really noticed the creeping ‘pinkification’ even though I buy her clothes. It seems that just about everything (well pretty much everything at the local store) has pink on it somewhere. She could probably go for about three days dressed in nothing but pink. I think I would probably be hard pressed to dress her for three days in something that had no pink though.

  4. Lauredhel

    Then you infantilize and ridicule the ones who get it right, and vilify and abuse the ones who get it wrong

    Ohyes.

    And the Marilyn skirt on the bottle is vomitworthy.

  5. Unknown Troper

    Mindy:

    Stereotypes and gendered thinking have ruined a perfectly good colour – well two if you count blue

  6. Meg Thornton

    I don’t mind pink as a colour – although I’m much fonder of a strong hot pink than the rather wimpy pastel lolly pink shade which is the default. I don’t mind wearing bright pink and fuchsia shades. But I don’t want to live my life in a Barbie house.

    I think the thing which annoys me most about the whole “everything in pink” trend is the way it shows the paucity of imagination of the designers. I mean, honestly, if you’re going to make a pink version of something, why not make a green one, a yellow one, cobalt blue, fire-engine red, jacaranda – hell, why not chartreuse or eau-de-nil? What about people who want an option other than pink (that isn’t either black, silver or beige for consumer electronics, or black, brown and white for accessories)? But no, there’s about three “boy” colour choices (black, silver, white) for most things, and then there’s this little lolly pink version tacked on the end, almost as though the designers are saying “yes, girls have permission to use this, too” by including it. (And Gods help you these days if you don’t include the pink version – you’ll be derided as being sexist, elitist and any other “ist” the deriders can think of.)

    Meg Thornton’s last blog post..Further cursing, swearing and mumbling…

  7. Lauredhel

    As this is crossposted to LP

    LP seems to be rapidly becoming the DailyKos of the Australian blogosphere: a shining testament to the way in which white ‘liberal’ men desperately cling to sexism.

    The pink-vodka thread is a string of simplistic dudely defences of consumercapitalism, with a few gratuitous slams at the women who raise questions about it. Don’t their patellar tendons ever get tired?

  8. tigtog

    That’s harsh on the actual LP male posters, Lauredhel. None of the actual post contributors are defending consumercapitalism, it’s mostly our roster of concerned dude commentors who regularly mock LP over at Catallaxy.

    I share your wonder at the robustness of their patellar tendons.

  9. Brett

    tigtog is an LP clone.

    The comments are puerile – as usual.

    And the “feminist” rebuttal is, as designed, pathetically lame.

    Checkmate.

    Brett dear, I thought you weren’t coming back? And seeing as no Brett with your email addy has ever commented at LP, how well can your observations of the LP collective’s genetic relationships be trusted? ~tigtog

  10. su

    Can we have a poll? Who here thinks I’m a total asshole. Because I’ve just been told I don’t have the gentle touch (based on more than one thread apparently). Maybe I have to tone it down. I’m just sick of the wall to wall schlongfest and I have several grump alleles, that is a given.

  11. tigtog

    Su, you definitely don’t seem like a total asshole to me. I’m not quite sure why those two have decided to get their scold on you.

  12. Lauredhel

    That’s harsh on the actual LP male posters, Lauredhel.

    I had hoped it was clear that I was talking of a vocal section of the commentariat, but on a re-read, I see that I wasn’t.

  13. Lauredhel

    Can we have a poll? Who here thinks I’m a total asshole.

    I {heart} you.

    Because I’ve just been told I don’t have the gentle touch (based on more than one thread apparently). Maybe I have to tone it down.

    I implore you not to!

    sick of the wall to wall schlongfest

    Best blog subtitle evah.

  14. Lauredhel

    Hee. I like it that the feminists of LP have been accused of being simultaneously uninteresting and inflammatory.

  15. su

    Oh good. I’ll assume the stuff about gentleness is just an admonition to perform appropriately gendered behaviour then. Just though I’d check.

  16. tigtog

    Lauredhel, I’m not quite sure what Brett’s point is about LP, seeing as the only time he’s commented here is when I’ve crossposted both here and there, but he’s never commented at LP (at least not using that name/addy). I suspect we’re somehow meant to suffer in comparison, but LP also sucks, or something.

    I was also pretty sure that you meant a sample of the commentariat at LP in your other comment, rather than the collective, but I meant to clarify for other readers. I could have done that without implying that you mightn’t have realised the distinction. Sorry.

  17. Lost Clown

    I, too, suffered from a wall to wall pink room as a child, which, if my mother ever saw me for who I was, should never have happened. *sigh*

    Lost Clown’s last blog post..Here’s where I ask you to do something

  18. Helen

    Su, you are the last person I’d accuse of needless aggression or asshol-ery. Clearly, the commenter over at LP was projecting.

    If it makes you feel better, an apologist for Boyz Behaving Badly over at RTS accused me of being Alan Jones (AND Miranda Devine) – Oh JG, how unfair of you to accuse me of being a luvvie lefty, when my wingnut cred was so good all along! :-)

    Helen’s last blog post..Ten minutes to Earth hour

  19. Kirsten

    Only a slightly happier pink note, read my best friend Rachel’s post on her very cool younger brother.

    Kirsten’s last blog post..Hallelujah.

  20. su

    Cheers Helen :). To be a woman in possession of an opinion is horribly threatening, apparently.

  21. Unknown Troper

    Lost Clown:

    Is there a support group for women whose parents made them have Barbie pink rooms?

  22. Mindy

    Keep up the good work su. If they can’t take as good as they give, then sucks to them.

    Mindy’s last blog post..You know you want to…

  23. Lost Clown

    Unknown Troper:

    We should start one.

    Lost Clown’s last blog post..Here’s where I ask you to do something

  24. Unknown Troper

    Lost Clown:

    I’ll join!
    How do we start one?

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