I guess he just doesn’t understand why she would prefer a certain type of bloke.

As to accents; I read that the woman in the ad is Australian and that the accent was contrived. If so, then I am speculating as to the motive for doing that – they are, afterall, trying to appeal to a certain mindset. I think that the assumption of stupidity of non-English speaking women is as much a part of misogynistic thinking as anything else.

Anyway, I am glad that he didn’t find the ad appealing and that he couldn’t see why she would be an ideal girlfriend.

I am most annoyed at the arrogance and purposeful blindness of the ad company; Jim Beam and the Standards mob. It’s bad enough that they are promoting alcohol use, but as you’ve all noted so eloquently, they are also appealing to and perpetuating idiot stereotypes. Wouldn’t it be wonderful if their sales dropped… my son (and daughters) give me hope that one day sales will drop when ads like this are used.

(Great blog and comments btw).

I don’t know if this is a problem in Australia, but at least in the United States, there’s a sort of fetishization of Eastern European men among the worst women-haters. These MRAs say you should never marry an American women because we’ve all been “ruined” by feminism. The thought is that mail-order brides from Russia, Romania, etc. will be more “traditional,” more submissive, so they’ll be less likely to demand decent treatment from their husbands, especially because they’re so grateful just to be in the U.S. So I think there’s a sort of dog-whistle in the whiskey ad: Not only will this gorgeous (white) woman not mind if you go to the strip club, she’ll be waiting at home to cook you a four-course meal and then blow you. And she had no needs of her own.

Of course, there’s a darker side to this, as well. Although it’s not as explicitly stated, I think another reason mail-order brides appeal to the worst misogynists is that they’ll be less likely to seek help if their husbands mistreat them. After all, they have no family nearby, they may not speak English well, and they may come from countries where you really can’t trust the cops.

Not quite at Fatal Attraction bunny time level; more in the tone of guys who say; “gee I WISH some hot babe would stalk me!” then joke about how desperate women are, drink spiked rape would just be “free” sex etc.

It switches the “crime” in gazes from actual crimes that chauvanists feel entitled to; to the perceived social “crime” of women daring to act as intensely towards chauvanists as they’re treated.

Mmajor sexist affirmation in wanting to laugh at fears of women’s “neediness” [mad-hatter crazy, pathetic, stalker] while STILL accessing her cleavage for the unseen male audience.

Jungian alcholic sexism, woot!

Gomez, I’m not sure which part of your post is the most hilarious, but I’m going to have to go with ‘majority’.

If only.