I thought I remembered you doing so, but couldn’t find the post. That certainly is a very simple, clear icon.

The problem is at least partly to do with the choice to use silhouette graphics in the first place – it’s hard to do a silhouette of breastfeeding.

Turns out I’ve posted on this recently, in this post. Mothering.com held a competition for an international breastfeeding icon, and here is the winner – a very simple and clear icon. Scroll down for other entries.

The bottle is one of those insidious images that permeates our sense of normal. I remember as a clucky pre-Mum I used to swoon at the old fashioned glass bottles they sold at the chemist. Just that was enough to set me off! When it came to actually being a Mum I very quickly realised that when breastfeeding there can be no need for bottles at all. My two kids have both fed till they weaned themselves and I have never bought a bottle. I’m expressing myself clumsily but I guess I’m saying that iconography has so much power- even over a determined future breastfeeder.

The problem is at least partly to do with the choice to use silhouette graphics in the first place – it’s hard to do a silhouette of breastfeeding. But particularly since what they’ve chosen to plaster over the bottle is text regarding reproductive technologies, why not put a microscope in that slot?