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tigtog (aka Viv) is the founder of this blog. She lives in Sydney, Australia: husband, 2 kids, cat, house, garden, just enough wine-racks and (sigh) far too few bookshelves.

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2 responses to “BFTP: This is what we use it for”

  1. Zebee

    My take on the failure of SF as predictor was well before the Internet became part of life.

    It was the total lack of t-shirts in the future!

    T-shirts with advertising was the main one, but t-shirts as self expression was another. No SF writer foresaw people happily proclaiming allegiance to a brand and paying for the privilege. Proclaiming identity by logo or by witty saying.

    Few even considered advertising. Doc Smith did, in one very memorable scene. The hero, equipped with a device that gives him full telepathic powers, is in the transport device of the aliens who themselves do not hear or see but just use telepathy and some kind of telepathic “vision”[1]. So their “car” has no windows and no soundproofing or attenuation at all. They also don’t use seats as they are like 44 gallon drums on stumpy legs. So the hero is being rattled about in a totally black hideously noisy tin can, his only sensory input via the telepathic connection with his host.

    He’s trying to get to some kind of understanding and failing, when through his host’s eyes he sees a thing like a firework which erupts to write letters on the sky “Eat Teegmee’s food”. The host alien doesn’t notice it, and thus the first piece of common ground between human and alien is discovered: the ability and desire to ignore advertising!

    That was published in 1950.

    [1] don’t think about this too much OK?

  2. Willow

    @ Zebee – Pohl and Kornbluth’s The Space Merchants (1952, says the Internet) takes on marketing and advertising head-on, as the title suggests. The protagonist is tasked to sell people on the idea of moving to Venus…but then Things Happen and Antarctica gets involved. It’s pretty biting satire, but a zippy read; I definitely recommend it!

    Haha, I don’t remember any T-shirts, though…

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