“Save Second Base!”: The Reaction responds

By Lauredhel on May 1, 2008

The Reaction: ” Fighting against breast cancer… and also against breast cancer campaigns”

LindaBeth lays bare the sexist framework of some breast cancer awareness campaigns:

“We men” love “boobies,” so we’ll work real hard so you don’t have to have them surgically removed. And we women should be “responsible” and look after them because the dudez love ‘em. And we all know women should do things about their body because it’s what men love. Not because, well, women might die!

LindaBeth finds a few shirts and logos in this theme: “Save the Boobies”, “Hope for Hooters!”, “i love BOOBS”. What is new to me is the entire genre of shirts in a “Save Second Base!” theme: women’s bodies as sporting field and point-scoring sexual conquest zone.

savesecondbasecomb

Ew.

Posted in activism/charity, gender & feminism | 1 Response

Article written by Lauredhel

Lauredhel is an Australian woman and mother with a disability. She blogs about social justice, reproductive justice, freedom from violence, the use and misuse of language, medical science, being disabled, her garden, and whatever else pops into her head.

Lauredhel also blogs at FWD/Forward (feminists with disabilities), scribbles at her personal dreamwidth journal Selective and Arbitrary, and co-moderates Hollaback Australia. She joined Hoyden About Town in 2007.