When science heroes have a documented history of treating some kinds of people badly, their glorification by science fans can be alienating for members of the groups those heroes treated badly.
[I]t is dangerous to rest your scientific outreach efforts on scientific heroes. […] Science outreach doesn’t just deliver messages about what science knows or about the processes by which that knowledge is built. Science outreach also delivers messages about what kind of people scientists are (and about what kinds of people can be scientists).