Day: 2009-04-17

Political speech and PR cleanup: the AAP squirms at the DigitalNow conference

You can download the full video of Amber McArthur’s keynote here, but I’ve picked out the part of interest to me, because it is right at the end.

Why is it of interest? It’s a chap from the American Academy of Pediatrics (AAP), in this video called only “John”, quietly panicking about the organisation’s latest public relations disaster: Jay Gordon’s April Fool press release stating that the AAP would no longer accept sponsorship from infant formula companies.