Day: 2012-01-17

First Rule of Holes: expensive social media strategy failing edition

How long do you have to wait for a measly 250,000 votes on FB before you realise the target market just isn’t interested enough in whether your animated mascot ‘lives’ or ‘dies’? The intensely irritating ad is building an aversion response within this consumer which is likely to last for years, and I’m far from the only one. Well done, expensive social media marketing ‘experts’!