How long do you have to wait for a measly 250,000 votes to appear on your Facebook page before you realise that your target market just isn’t interested enough in what you want them to do? That making the move from seeing your ad on the telly to registering a vote on this fatuous campaign to ‘save’ your animated mascot* falls squarely into the ‘couldn’t be arsed’ category? That nobody believes that you’re really planning to get rid of it anyway, and most of us just wouldn’t care much if you did?
Mumbrella commentors predicted that this* campaign would fall flat back in November last year.
The heavy rotation of the intensely irritating ad is building an aversion response within this consumer which is likely to last for years, to the benefit of competing brands. Going by various Tweets and in-person commentary, I’m far from the only one, indeed I’m probably well within the normal/modal response to this pile of codswallop. Well done, expensive social media marketing ‘experts’!
*yes, the omission of the product/mascot name in this post is deliberate