Andrew Funnell on today’s Radio National’s Media Report [transcript] examines the reaction to ABC-TV’s Gruen Transfer from the public and from within the industry. GT was a ratings hit, is being attributed as the source of new interest in advertising as a career from bright young things, and is also accused of doing more harm than good to the industry through the panel-members playing up to an existing image of advertisers as quipping show-ponies with a cynical streak.

The range of opinions about the show is interesting, and the controversy obviously plays into why the show has been renewed. To me the criticisms of the show as lightweight ring a very loud bell, as I was disappointed by the lack of substantive discussion regarding the manipulations of advertising – they keep on circling the issue and backing off.

Anyway, one line in the program caught my attention as especially well expressed: