The news has come in that the “female scientists” Lego set, produced after a huge grassroots campaign and petition from parents who wanted more variety in female minifigs, will only exist as a limited edition set. Despite selling out almost immediately, it will not be released as a standard line.
Someone at Lego has decided that they will make more money from parents who like gender segregation and stereotyping than those who loathe it.
‘Brave’ creator blasts Disney for ‘blatant sexism’ in princess makeover:
“If it takes color-coding or ponies and hairdressers to get girls playing with Lego, I’ll put up with it, at least for now, because it’s just so good for little girls’ brains,” says Lise Eliot. A neuroscientist at the Rosalind Franklin University of Medicine and Science in Chicago, Eliot is the author of Pink Brain Blue Brain, a 2009 survey of hundreds of scientific papers on gender differences in children
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