The news has come in that the “female scientists” Lego set, produced after a huge grassroots campaign and petition from parents who wanted more variety in female minifigs, will not be produced beyond its initial run. Despite selling out almost immediately, it will only exist as a limited edition set. The company does not plan to release it as a standard line.
“So instead of launching a major marketing campaign for the scientists, the way they did for Friends, for example, showing non-stop ads on TV and creating mini-movies featuring the figs all over the internet, these scientists will be hidden from kidworld. The figs won’t be seen on T-shirts, shoes sold at Stride Rite, lunchboxes or cereal boxes. There is no upcoming blockbuster movie where the chemist, archeologist, and paleontologist are a team of brilliant, brave heroes fighting evil. No, instead, LEGO’s female scientists are destined to a similar fate as female superheros, possible to find if parents scour the internet, but missing from your children’s daily life, not present in stores that sell kids clothing, books, and toys, a venue where our children will mostly likely have to settle for slave Leia.”
So can we please dispense with the argument that this is not really the company’s fault, because their job is just to make money? They could make money with this product, they have proof of demand. They’re choosing not to pursue it.
At least it gave us @LegoAcademics