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tigtog (aka Viv) is the founder of this blog. She lives in Sydney, Australia: husband, 2 kids, cat, house, garden, just enough wine-racks and (sigh) far too few bookshelves.

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  1. Yvonne Langenberg
    Yvonne Langenberg at |

    I was so relieved last year when I read on this blog about some of the questions raised re the awareness and raising funds campaign with all and sundry sticking pink caps, pink wrapping and whatnot, because I felt uncomfortable about the whole thing and sort of guilty that I was not feeling ‘good’ when I purchased something that seemingly raised money and awarenes.
    Your article voices my misgivings and suspicions. I’ll stick with donating my money directly.

  2. louise
    louise at |

    delurking, (hi!), to say that i’ve also noticed some dilution of pink campaigns into generic cancer fundraisers, while keeping the same touchy feely “doing it for my sisters” marketing. In the UK, race for life is an example. None of the pink advertising on public transport that i’ve seen specifcally says “breast” cancer a nymore. You need to go on their website to see it spelled out that its apinkpinkpink Generic Cancer fundraiser though. Sneaky weasels!

  3. louise
    louise at |

    (didn’t mean to traduce weasels there!) Sneaky entirely humans!

  4. tigtog
    tigtog at |

    Great article at USAToday by Liz Szabo:

    Breast cancer survivor Lani Horn, 41, from Nashville, says these groups are missing the point. “All of us are really fed up,” Horn says. “Save the tatas? No, save the women. A lot of us had to give up our tatas to live.”

    Writer Peggy Orenstein, who has been treated for breast cancer twice, says she’s appalled at what is being marketed on behalf of “women like me.”

    The new campaigns do real harm, she says, by reinforcing the image that breasts are a woman’s most valued asset. That only increases the pain suffered by women who undergo mastectomies, Orenstein says.

    “On one hand, women with cancer are told — or have to learn — that we are not our breasts, that our sexuality, our femininity are not located in the mammary gland,” Orenstein says. “That’s a complicated, sometimes painful reckoning. Then these organizations come along and reinforce the notion that boobs are the most important things about us, particularly if they’re hot and apparently most particularly if they’re actually fake.”

  5. Jo Tamar
    Jo Tamar at |

    Something else again: at a Pink Ribbon breakfast I attended, I heard about Register4, which is a website where you* can register to sign up for breast cancer research.

    The rationale behind it: sans something like this, it can take years to match participants to a study which, probably fairly obviously, results in a serious waste of time, money and other resources. Apparently, with this register, they have been able to find participants within days or even hours.

    As a lover of science and a huge fan of direct personal contributions to good things, this rocks my world.

    * Any gender (although they list four genders: male, female, intersex and transgender, which is a somewhat problematic list, even accepting that, for a register like this, factors affecting the types and amounts of hormones you have floating around in your body, naturally and otherwise, are probably highly relevant), and whether or not you have, have had or are at particular risk of breast cancer.

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