health

our bodies and minds

Pinkwashing cancer – Pink Ribbons, Inc. asks who’s benefiting most?

Pink cancer marketing globally diverts generous people’s donations away from the organisations doing most of the work towards organisations who are just better at marketing – the filmmakers determined only 15% of monies raised in North America go to research prevention, and 5% to research environmental causes of breast cancer. Does this sound like the best use of donors’ money? And what about all the non-pinkified cancers?