96.4% ORANGUTAN

via New Scientist’s CultureLab: It’s the hair: famous red-heads team up for orang-utans - a bunch of ginger celebrities have donated stuff for the Sumatran Orangutan Society (SOS) to auction on E Bay  from March 1st to 11th.

If you would like to just donate to the SOS directly, or volunteer to help, you can do that via their How To Help page.

h/t to SZ in email (via Ed Yong on twitter)

Categories: Culture, environment, Sociology

Tags: activism/charity, endangered