I first saw this story from Zenobia, then Jess McCabe added to it, and then Twisty got a hold of it and spanked it. I have little to add to their words, but I thought that what the story really needed was a photo essay.
Short version: an airline is putting together a special “shopping flight” from Liverpool to Paris. For women only, of course, ‘cos affluent men aren’t into conspicuous consumption at all, just sitting there with their cigars and handmade suits and sports cars nodding indulgently at the silly women addicted to spendspendspending.
So what has the airline’s brilliant, creative, innovative marketing department come up with? Well, we ladies just can’t get enough pink, right? So, they’re touting a plane travel experience that is pinkalicious from the tip of its tail to the bottom of it’s luggage bays.
NB. Artist impression of new airline livery, not actual airline livery
Fly Pink, ladies! Where the passengers will quaff pink champagne
(what, no pink gin, pink martini or pink daiquiris?)
Passengers will presumably munch through pink cupcakes
Having carefully donned their pinkest outfit
And their pinkest accessories
Not forgetting the pinkest pets:
After all, we women just love having products marketed at us, as especially for us, where not a lick of market research has been done, just making the product available in pink. By the end of a day on Pink Air, would you be able to see anything but a pink haze?
The arrival is meant to be something like this, is I’m certain the intent of the marketers:
But I think the only way to enjoy a flight on Pink Air would be to take it dressed in this:
Categories: gender & feminism