[description:
Image one is a Target newspaper advertisement. The headline “Come in Spinner….” is next to two rounded red-and-white concentric Target logos arranged as if tossed in a game of two-up. The strapline is “For your great Anzac weekend savings!” The advertisement advertises discounts for boots, sporting footwear, Egyptian cotton sheets, and electrical goods.
Image two is a pink-bordered advertisement for a “natural non surgical face lift” product. It is a plastic pink mask covering the eye area, temples and cheeks, and illustrated on the left half of a woman’s face. The mask is a little bit Hannibal Lecter, a little bit Phantom of the Opera, and a whole lot of pink. There is a further photograph setshowing a woman reading a book wearing the mask and a white dressing gown, then sleeping on a white-sheeted bed with the mask sitting in the foreground. There is a large pink badge on the product illustration declaring “PERFECT GIFT FOR MUM”.]
Categories: gender & feminism
The 109th Down Under Feminists Carnival is up! 
Abortion will remain in the NSW Crimes Act 
Wonder Woman movie marketing machine tied up in knots 
Hoyden About Town 
Mmmmmm – psychopathalicious!
Re: “Come in Spinner” Letting the sanctity of no occasion get in the way of a good marketing campaign.
Anything Mother’s Day sends a cold shiver of dread through me (for non femmo reasons) and a dash to quickly skip over the ad or delete the email. This is a reminder why that reaction isn’t so bad.
sanctity? That’s a bit rich! I’m sorry, but I don’t see what’s holy about remembering war and its horrors. It’s important to remember so that (maybe, just maybe) it might not happen again. But I really don’t think that a gambling game that was played by Australian troops is sacred in any sense of the word that I understand.
I don’t personally feel that there is much sanctity about ANZAC myself, so that probably was a poor choice of word on my behalf. Although there does tend to be an undercurrent of over reverence about the occasion, and this public undercurrent that demands that you respect the day (although I fail to see how getting riotously drunk and playing two up is a respectful way to spend the day, as many seem to do), but anyhow, my point was that marketeers will stop at nothing to turn any occasion into a shopping spree.
Neil Mitchell was whinging the other day on 3AW about some shops being open on Anzac Day, though I suppose that makes a nice change from people whingeing about shops never being open when you want them too.