Campaign with ruthless positivity: barely acknowledge the mewlings of the Opposition, except with a look of amused contempt, before emphasising what the ALP has to offer in that area instead.
Many people believe she’s being badly advised. Wayne Swan has a reputation in Queensland for campaigning hard – he should be running the show, not Arbib et al. Over at LP, there are many ideas for a more positive campaign, including these suggestions from troy:
I’d personally love to see the following and I can see from other posts I’m not alone.
1. A press conference or at least a tour every day at a school with a great BER success story. Julia should spend real time in front of the cameras with teachers, parents and kids.
2. Be much less scripted in the press conferences. Shoot much more from the hip and do it with real passion. When time comes for questions, fire back at the journos and make them look small minded for asking such pathetic questions. We’ve seen this twice now, including today. It works and will gain their grudging respect.
3. Shout from the roof every success the govt. has had over the last 3 years and importantly even fight back on perceived failures like insulation.
4. It’s the economy, stupid. Everything. Every single program, but especially the NBN, training and health.
5. Get the hell off of Liberal strong points like immigration, boats, etc. If they’re not about the ‘economy’ then they’re wasting oxygen.
6. Get every distraction off the campaign trail. This includes Side Show Bob Hawke. He just reinforces what an unnatural campaigner Julia is. This goes for Kevin too. Every day he’s on the campaign trail will make people miss him and give the media a narrative their begging for. How is that not suicide for the new leader?
7. Stop referring to the government as ‘your government’. Instead try ‘our government’ or ‘the Labor government’. Every time Julia says ‘my government’ it sounds ridiculous. The whole country knows she’s been at the helm for only 6 weeks.
8. Fight. Fight, Julia, as if every day in this job is your last. Show a passion and commitment to the Australian people that reveals Tony Abbott as the hollow political opportunist he is.
I especially like #1 and #2 but really I like them all. Give people a reason to like Julia again, and to believe that she has the confidence to lead rather than just to react. I believe she actually has this confidence, but it hasn’t been obvious over the last week, and it needs to be.
Of course, no matter what she does, I still plan to vote for the Greens in the Senate, because the ALP are too centrist for my personal ideals, and I want the Senate to act as a proper House of Review with genuine oversight of proposed legislation. But she’s still my preferred Prime Minister over anyone the Liberals can field, especially Tony Abbott, and I want her to crush him, basically.