Greens Ad: This time I’m voting Greens

A cropped screenshot of the banner image of the official Greens websiteI like what the Greens have done with their ad campaigns – simple, clear and positive.

Former ALP voters explain why this time they’re voting Greens in the senate

Transcript:

General description – a series of people talking to the camera while standing in front of a sculpture of the Greens logo (a green triangle), with labels showing names and cities superimposed over the shot.

Alison Parkes, Melbourne: Last election I voted Labor, and I think this government has done some good things.
Georgia Woodyard, Brisbane: Like the stimulus package, and the new IR laws.
Jodie Kiely, Brisbane: But I am disappointed with their backflips, on things like climate change…
Patrick Greene, Adelaide: …the mining tax…and refugees…
Georgia Woodyard, Brisbane: This election, I’m voting Green in the Senate, to put pressure on Labor to do the right thing…
Patrick Greene, Adelaide: …and not cave in to powerful interests.
Jodie Kiely, Brisbane: This time, I’m voting Green in the Senate.
Georgia Woodyard, Brisbane: This time, I’m voting Green in the Senate.
Patrick Greene, Adelaide: This time, I’m voting Green in the Senate.

[screen dissolves to black, green writing appears]

Text: THE GREENS. [small logo] VOTE 1 THE GREENS.

Here’s Bob Brown explaining the numbers: “Vote Greens in the Senate”

Australian Greens leader Senator Bob Brown explains why it’s important to vote Greens in the senate


Transcript:

General description – Bob Brown is standing in front of a sculpture of the Greens logo (a green triangle) and a display of Senate numbers as follows:

LABOR 32
COALITION 37
GREENS 5
INDEPENDENTS 2

Bob Brown: Who you vote for in the Senate determines who can block, pass or improve legislation.

We Greens supported the stimulus package legislation, but the Coalition said no. If they had their way, we’d be in recession right now.

It’s frightening that Tony Abbott is only one seat short of controlling the Senate. A vote for the Greens is a vote against big party domination.

[The numbers display switches to show COALITION 35, GREENS 7]

We care about people, we think long-term, we stand up for the environment. So this time, vote Green in the Senate.

[screen dissolves to black, green writing appears]

Text: THE GREENS. [small logo] VOTE 1 THE GREENS.



Categories: parties and factions

Tags: ,

9 replies

  1. Update: transcripts added to post.
    I’m pleased that they’ve clearly laid out the benefits of voting strategically in the Senate. I don’t think they’ve managed that quite so well before.

  2. Interesting: this Family First video has a really clear explanation of exactly how the vote for the Senate works and why the sixth Senate seat in each state is generally up for grabs by a minor party or Independent in a general election.
    Up until the last minute, where they switch to how dreadful the Greens are and why decent family voters must not give them their primary Senate vote, it’s a neat and neutral tutorial.

  3. That family first ad is really good. I’m glad that finally someone is trying to explain how voting works to the Australian public. It will be interesting to see whether that makes any difference on the booths.

  4. Heroin injecting rooms on every street corner.

    Family First really know how to deliver the lolz.

  5. I loved the Greens ad that the Gruen Nation commissioned for their ‘the Pitch’ segment that aired last night … http://www.youtube.com/watch?v=Y_jPNxRDeOk
    https://www.youtube.com/embed/Y_jPNxRDeOk?version=3&rel=1&fs=1&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent
    [go go admin embed magick]

  6. Did anyone hear the 1984 Nationals ad Frank Kelly played on Radio National this morning? It was hilarious! “The socialists have taken over. Who of us wanted socialised hospitals, gay rights, Asian immigrants and land rights for the Aboriginal…”
    They don’t have a transcript, but here’s the audio. Warning: it contains Barnaby Joyce.

  7. Someone made a point on Gruen Nation a couple of weeks ago that I hadn’t considered re a Greens ad which starred a hip young fella extolling the virtues of being an inner city green. Point being, such ads play to the existing Greens voter profile and continues to exclude other demographics they’re going to have engage with if they’re going to move past gnat to something more usefully annoying.
    I think the first ad is better than the earlier one, but still suffers from something of the same problem. Yes, its nice to see my tribe in a political ad but I don’t need to be convinced to vote Green – I already do – but a lower Murray River farmer leaning on her tractor or a young blue collarish car mechanic might be more useful?

  8. continues to exclude other demographics they’re going to have engage with if they’re going to move past gnat to something more usefully annoying.

    I’d like to see something focussing on more rural voters too – agriculture is fucked if the environment/climate are wrecked, and many of them know it and are starting to vote Green, so include them!

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