Fluffy fun time blogging
After watching the news this morning I needed some cheer, so I clicked through to this video of my favourite flash mob effort: Do Re Mi Dance in Antwerp Central Station. Enjoy.
Video description: commuters are moving through the main atrium of a very large railway station. We can hear announcements. Suddenly the announcements are drowned out by a very professional sound system playing “Do Re Mi” from the movie soundtrack of The Sound of Music. The commuters look puzzled. Then a man starts dancing to the music. A young girl joins in. Then a few more people start to dance, and we realise this is a choreographed routine. As the song plays on, more and more people start to join the dancing, some arriving down staircases but others being bystanders who “suddenly” join in and just “happen” to know all the proper steps. The onlookers become more and more visibly delighted. By the end of the song, there are approximately 200 dancers taking up the entire central square of the atrium. When the song ends, the onlookers loudly applaud and the dancers just pick up their belongings and walk away as if nothing happened.
The Ad Class, an advertising analysis site, has more information about this particular promotional flash mob effort.
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Categories: arts & entertainment