So in news that will surprise almost no one, a study has concluded that people don’t go to fast food shops to eat ‘healthy food’. Looking at 26 Subway and McDonalds shops in Brisbane and the Gold Coast, the researchers found that despite having healthy options on the menus such as salads and less than 6g of fat subs, 97% of patrons didn’t choose those options. Of the 3% who did, 80% were women, over 14 years of age, and often eating as part of a group. So fat shaming works on a small percentage of women over 14 when they are eating in a group.
What else does this tell us?
“(Purchasers) from the Subway store … felt that the meal they had purchased was healthier, regardless of whether it was nutritionally promoted.”
That Subway advertising works, for sure. Since they don’t sell chips (fries) I’m guessing that your average meal from Subway would be lower in fat than McDonalds, but not necessarily in sugar as you can still buy the same soft drinks and biscuits from Subway. I haven’t been to Subway for a while so I’m not sure if there is much option apart from high GI white bread.
I think the really interesting issue here, not mentioned in the article but raised by Tigtog a couple of weeks ago, is that eating fatty food is now promoted as being ‘manly’. Angry Angus burgers, ‘burgers’ consisting of two chicken fillets with cheese and bacon in between, an ad I heard on the radio this morning that said “if you can eat two of our [name I can’t remember] burgers and finish a beer then we will give you the meal free and ‘treat you like the hero you are'”. So I guess my question is, if we do have the much mooted Obesity Crisis, when is the focus going to turn to what men are being encouraged to eat in order to be manly?