The Queensland Government has taken a leaf out of ALAC New Zealand’s book, launching a new victim-blaming campaign.
The “Safer Drinking Cultures” programme aims to address binge drinking among young people. Unfortunately, they’ve decided to go with the old saw “Women drink, and get raped. Therefore, women should stop drinking in order to prevent rape.”
The “Don’t Kid Yourself” advertisement started airing this week.
The ad shows clips of an evening, all in reverse:
– a young man assaulting a young woman in a dark alley
– teenagers yahooing around at the end of an evening
– teenagers drinking and jumping around at a pool party
– the young woman getting ready for the night out
– the father giving the young woman a carton of alcohol
“67% of teenagers have been abused or assaulted whilst under the influence of alcohol. Don’t kid yourself. Buy your children alcohol, and they could pay the price.”
I don’t have to tell you that there is no sign of an advertisement depicting a young man assaulting a young woman and advising the parents of boys to avoid giving him alcohol, lest they rape someone and go to jail. (OK, the jail part’s unlikely, but still.)
For an example of how the Queensland government can and has offered anti-alcohol PSAs without playing the rape blame game, check out “Angie”: