The big tobacco companies are fighting back against the Government’s plans to introduce plain cigarette packaging by funding small retailers in a massive advertising campaign timed to coincide with the final weeks of the election campaign.[…]
AAR spokeswoman Sheryle Moon says small businesses depend on cigarette sales.
“Plain packaging is not a proven policy,” she said. “There’s no credible evidence that this policy will stop people smoking, that it will stop kids, young people, taking up cigarette smoking.
“It will just make it more difficult for retailers to do their business.”
So there’s no proof that it will lower either the number of people already smoking, or the number of people likely to take up smoking, but nonetheless it will make it more difficult for retailers.
I dunno – I thought that big tobacco would be thrilled to have expensive branding fripperies legislated away by the government, but maybe it’s just that the PR and graphics departments have had the company boards hypnotised for years, and this is just the proof?