The new ‘I Do’ ad for marriage equality

Remember how I wrote a post about the experiences of filming an ad advocating marriage equality the other day? Well, it’s out now from the good people at the I Do campaign. It features Mim, her family, and me, if you can spot us! I keep wondering if my hair really looks like that from the back, personally.

A group of people wearing jeans and red or white shirts mill around. An overhead shot shows them standing in circles, each inside the other. Voiceover: ‘Support for marriage equality has come a long way.’

The voice is revealed to belong to a man with his arm around that of another man. Both are wearing white t-shirts. In the background are circle people with their backs to the camera. The top left of the screen has a label: Geoff Field, news presenter. He says, ‘Back in 2004, when we wanted to say “I do”-‘ Geoff looks at his partner, and we move to a voiceover as we look at the circles from overhead.

Voiceover: ‘- support was at 38%.’ Illustrating this statistic, 38% of people in the circles put their hands on the shoulders of those in front of them, while the rest crouch on the ground.

Back to Geoff. ‘This year, it’s gone up to 62%.’ Back to the circles, and more people rise to make up the 62%.

A new shot, of a woman with a black top over an orange one, whose label reads ‘Julie McCrossin, broadcaster and journalist’. She says, ‘I’m proud of the fact that the majority of my fellow Australian Christians,-‘

A high angle shot of the circles illustrating the statistic. ‘-53%, support my’ – back to Julie – ‘family’s right to equality.’ She smiles.

Two men in blue shirts appear. The one in the darker shirt, labelled ‘Dave Graham, farmer,’ is speaking. ‘Of Australian voters, 53% of those intending to vote for the Coalition are in support of marriage equality.’ He turns to the man next to him and they smile at each other as he finishes speaking.

The bird’s eye view of the circles again. Dave, in voiceover, continues, ‘as are 60% of us in regional and rural Australia.’

Mia Freedman, author & mother, is shown in an orange top with a rainbow star on it. ‘72% of parents want our kids to grow up in a country where every Australian has the right to say “I do”.’

More shots of the circle people milling around. Another high angle shot of statistic-illustration as a voiceover says, ‘75% of Australians believe-‘ the shot changes to the speaker. It’s Carl Katter, brother, in a shirt with a crisscross pattern. He continues, ‘that eventually Australia will have marriage equality.’

Another overhead shot, and another voiceover. ‘80% of young Aussies want their gay and lesbian-‘ the shot changes to the speaker. It’s Natalie Tran, TV & video presenter, in a white shirt. She continues, ‘friends to finally be treated equally by the law. [Your transcript writer wonders who scripted this, and why exactly the treatment of other queer people under the law doesn’t seem to matter.]

A shot of Geoff Thomas, father, with his son. ‘Marriage equality was confronting for me once.’ High angle shots of the circles as a wave of arm-raising sweeps through it, with a bird’s eye shot as we reach 100%. ‘But, like any parent, I want 100% equality for my son.’ Back to Geoff and his son. ‘And that includes the right to say, “I do”.’

A white card at the end says:

‘To add your support visit:
ido.org.au
Australian Marriage Equality
Statistics Sources Include Newspoll & Galaxy Research (2004-2011)’

The statistics line is replaced by ‘Produced with the support of:’ and the logos for Australian Marriage Equality, the City of Sydney, and GetUp!



Categories: gender & feminism, law & order, social justice

Tags: , , , , , ,

6 replies

  1. Another overhead shot, and another voiceover. ’80% of young Aussies want their gay and lesbian-’ the shot changes to the speaker. It’s Natalie Tran, TV & video presenter, in a white shirt. She continues, ‘friends to finally be treated equally by the law. [Your transcript writer wonders who scripted this, and why exactly the treatment of other queer people under the law doesn’t seem to matter.]

    I’m also wondering if they only surveyed the straight friends of young ‘gay and lesbian’ people? does that 80% of young people not include the non-straight people themselves?
    The framing of the statistics like that – essentially othering the actual people they’re trying to support – troubles me.
    That said, yay for this campaign! Equality for all is an excellent goal to be aiming for 😀

  2. The human pie chart is definitely visually effective – so glad that all that leg pain wasn’t for nothing!

  3. Where are all of the lgbt people of color? (Cool ad, though.)

    • Well, I’m not going to make any assumptions about Natalie’s sexual identity, and I don’t know the racial or sexual identities of everyone in the video. So I’m afraid I really can’t say!

  4. I appreciate your work, Chally, but as a butch dyke, this video really had my eyes rolling. It makes the politics of the movement very apparent going by whose not in it.

  5. I’d agree with that.

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