And again, a ‘breast cancer awareness’ ad misses the mark completely.
This ad is from the pinkified crazysexycancer campaign “Rethink”, sponsored by a femirazor company and fashion, makeup and hairstyling product manufacturers, among others. You may remember Rethink from such campaigns as the Booby Wall.
The ad features a series of enboobified suburban white dudes admiring their own and each others’ large perky bouncing breasts. The ad comes complete with lascivious auto-Polaroid-snapping and carwash-wet-T-shirting.
If men had breasts, they’d really appreciate them.
Look after yours.
Learn the facts about breast cancer.”
Now didn’t that just motivate you to ‘look after’ your breasts? Men love ‘em, so you got a responsibility, missy.
I’m left pretty cold when women are lectured about ‘looking after’ their breasts by being sneered at about how inferior they are to a bunch of leering men.