Brilliant marketing ploy, but will he still be her boyfriend once the rest of the royals stick their pursed lips into this plan?

Princess Beatrice is set to become the first Royal to travel into space.

The 18-year-old daughter of the Duke and Duchess of York has agreed to fly on Richard Branson’s Virgin Galactic mission, the first commercial spacecraft.

Beatrice – fifth in line to the throne – was persuaded to take part by new boyfriend David Clark, who works in the sales and marketing division of the tycoon’s latest project.

The subeditors are falling over themselves to make with the funny:
The Daily Mail: Princess Beatrice accepts boyfriend’s offer to make their romance an intergalactic affair – this merely displays an appalling ignorance of what actually constitutes intergalactic space.
At the NY Post it’s not just the subs: Brit’s Bea Planning Star Trek – this comes complete with references to Princess Leia, a space cadet, a space oddity and the jarring neologism “reginaut”.

Silly jugginses. They haven’t even mentioned that once she comes back she’ll have to switch from HRH to HHERH – Her Highest Ever Royal Highness.

All right, that was bad. So out-pun me.

Categories: culture wars, Sociology

Tags: branding, capitalism, celebritism, consumerism, corporatism