This is all over the science blogs at the moment: how to present science convincingly to the public in an atmosphere of anti-science media sensationalism. It’s got a lot of scientists very agitated indeed.
The debate is mostly US-centric, but there’s no reason for the science-literate elsewhere to rest on our laurels: anti-intellectualism and partisan attacks on science findings that don’t fit particular ideological agenda are on the rise throughout the world, the big drivers being climate change/pollutant effects vs economic growth and evolution vs creationism. Lots of politicking on all sides.
The master of the blog-round-up, Coturnix, has put up a huge collection of links to articles/blogs discussing the issue of framing science. Fascinating and disturbing stuff.