Well, the BirthTrack is here and being actively marketed to both doctors and mothers-to-be. It consists of an internal electrode that is screwed into the baby’s head and two ultrasound clips that attach to the cervix.
Judit [commenter]: “In the event of non-progressive labor, the diagnosis may be delayed” goodness gracious hurry up and make that diagnosis of non progressive labor quick before it starts to progress again!!!
BrandFocus talks about the marketing of this product directly to women. I can’t be the only one seeing the racialised subtext here.
Patient education is important business when it comes to introducing new technologies to wary consumers. Especially when those consumers are mothers ready to deliver! These new patient brochures for BirthTrack are offered in both English and Spanish translations.
From the product website’s Background section:
Fetal distress is present in only about 10% of births and is the cause of only 9% of Caesarean deliveries. Non-progressing labor is present in more than 30% of births, and is likewise the cause of many Caesarean deliveries. Fast progressing labor occurs in an estimated 5% of all deliveries. In such cases the physician often has insufficient advance notice to arrive at bedside of the laboring woman, to assist in the delivery.
“The cause”. I do not think that means what you think it means, Barnev.