Remember “Heelarious” high-heeled shoes for babies?
There’s an interview with the makers, on MSNBC.
[Shot of baby crawling along in shiny hot-pink high heeled shoes.]
Voiceover: Little Olivia can’t even walk yet, but she’s already taking her first steps towards becoming a fashionista.
[Olivia pulls up to stand, holding onto a woman. So much for these being purely crib shoes, as was originally used in their defence. The heels squash, but the shape of the sole is throwing her badly into pronation; it looks a very un-ergonomic posture.]
Voiceover: She’s a model for some tiny crib shoes that could very well be the smallest stilettoes ever
“Janelle Kulaas, Mother”: Oh. Yeah, it draws attention, people see them and like, ‘Those are hilarious!’ [laughs]
Voiceover: The shoes are the brainchild of Britta… who thought up the idea, and the brand name Heelarious, on her daughter’s fourth birthday.
Britta Bacon : It was kind of all I could think about at her birthday party, and came home, and registered the website, and called Hayden.
Voiceover: Hayden Porter is Britta’s childhood friend, her current partner, and an admitted high-heel addict.
Hayden Porter: I wish I had an adult version for when I’m, you know, put on all my Sex and the City re-runs, and I can just sit back on the couch, and y’know be in the most comfortable shoes ever.
Voiceover: The shoes are only made for infants up to six months old, and the heel is squishy for safety reasons.
[another shot of a baby on her feet, the shoes throwing her weight right onto the inner borders of her feet]
Voiceover: The women sold their first pair just fourteen weeks ago, and since then have sent orders all over the East Coast and Europe. The women admit some have criticised them, saying heels, even fake ones, are inappropriate for babies. But they insist it’s all meant to be in good fun.
Britta Bacon: Fashion, fun, just – creating an experience, um… a keepsake…
Voiceover: To get the word out about their product, the women have been sending these shoes to celebrities who’ve just had baby girls. And they also are getting ready to ship these boxes to the Emmys, where they’ll be included in gift bags for the nominees. With six styles of shoes now gaining traction, the women say they may try to tackle boys’ shoes next, although they’re coy on what they’ll look like.
Hayden Porter: You just never know! [laughs]
[via Sociological Images.]