A thin brunette white woman, in her 30s and conventionally pretty, sits at a kitchen bench. A bowl, a carton of All-Bran Dual, a glass of orange juice, and a bowl of fruit sit on the bench. There is an espresso machine on the rear bench, along with a picture, a potted plant, some blue jars, and so forth. The woman is pouring from a carton of milk into the bowl, with a cut to the cereal in the bowl.

Woman: To see how All-Bran Dual works, we really have to go inside my insides. [points to her belly with a grin]

[Cut to woman walking through a panelled tunnel. The walls are striped in pale pink, deep pink, pastel orange, lemon yellow, and cream. Upright intermittent panels are white.

Woman [walking through tunnel holding a carton of All Bran]: OK, so we’ve stylised my insides slightly! But you get the idea. All-Bran Dual has two types of fibre. [holds up two fingers] One –

[A hunky bloke in the tunnel, wearing white T-shirt and white overalls, sweeps near a futuristic-looking white chair.]

Woman: – that helps cleanse, [bloke in white gives big grin to the camera in close-up, cut to woman raising her eyebrows suggestively at him], and another type of fibre, inulin –

[We move into the next part of the colon, which has a profusion of pink and white flowers on the walls and floor, interspersed with green grassy wall panels. A hunky bloke in blue T-shirt and blue overalls has a blue watering can marked INULIN, with which he is nourishing the flowers.]

Woman – to help nourish, every day.

[Closeup to bloke in clue giving a come-hither smile.]

Woman [we now see both blokes in the background, beavering away at their chores]: Together, they have a dual action! To help cleanse and nourish your insides. [Woman does sexy slow-blink, grins in close-up] Good job, boys!

[Cut to stage with closed blue curtain. The men hang a ring saying CLEANSE/NOURISH around a huge carton of All-Bran.]

Voiceover: All-Bran Dual. Cleanse and nourish every day.