The radio ad says “Do you feel fit [pause] or fat?”
I don’t feel fat, I am fat. I am also fucking awesome.
Also: Unfat =/= fit; fat =/= unfit
If I was fit (to whatever standard of can do x,y,z) I would still be fat. I’d just be a fitter fatty. I would still be fucking awesome.
I think the word they are looking for is ‘unfit’. Maybe they should try that.