Today’s Guest Poster “Little Jim” is a masked IT professional and blogger
While the outside perception is that it is still a male domain (and indeed some segments of the industry are very much like a post office), within the IT industry female techos and IT managers are quite the norm. I know as I have spent the day chatting to them at a trade show demonstrating a company’s product.
However, with the prevalence of female IT employees and at a major trade show, one would think that IT vendors would have grown out of using provocatively dressed women to sell computer hardware.
Just near us was one vendor who decided that the stereotypical blonde in short pants would somehow enhance their sales pitch. Not too much further away, another vendor had two young ladies dressed up in police uniforms in a weird attempt to capture the IT fetish demographic (you’d be forgiven in thinking that those two had turned up at the wrong convention). And that was just in the immediate vicinity. A tour through the halls turned up more than a few vendors with young women in various forms of near dress as some sort of attraction.
As a male, the attitude of these vendors was demeaning and disappointing. Demeaning as it implies that all one had to do to sell a product to your average male IT professional is have a few scantily clad women draped over it.
Disappointing at it seems with what progress has been made in the industry, it seems there are those who see the only role for women in IT is to represent stereotypical male fantasies at trade shows. Given the number of female IT professionals on the floor, the antediluvian marketing approach of some vendors will have cost them more than a few deals.