More from Unilever, makers of the Dove range and pushers of smoothified, hairless, almost-average-sized, cellulite-free “self-esteem” alongside Slim-fast and Axe/Lynx:
Did you know that Pond’s “White Beauty” cream, pushed in India, Korea and Malaysia, is part of Unilever’s “international stable of skin lightening products”? That the “Pond’s White Beauty Detox range that gives a visibly illuminated and nourished pink glow”? That it “neutralizes the effect of darkness-causing impurities found in the environment and reduces accumulated melanin, thus giving a smooth, pure and bright skin”?
So there you go. Dark skin = dull, un-nourished, impure, rough, toxin-ridden, burdened with excess accumulated melanin. Toxic dark skin holds you back in your relationships and career (the Fair & Lovely campaign, another Unilever brainchild, goes into that further).
And the name. The name. Could they be any more blatantly, unapologetically racist?