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Lauredhel is an Australian woman and mother with a disability. She blogs about disability and accessibility, social and reproductive justice, gender, freedom from violence, the uses and misuses of language, medical science, otters, gardening, and cooking.

This author has written 1621 posts for Hoyden About Town. Read more about Lauredhel »

37 responses to “Mount Franklin Breast Cancer ads. Let’s start a Brown Colon Cancer Awareness campaign.”

  1. Bene

    …you mean we can’t do one for testicular cancer?

  2. Grendel

    Oh dear god at last – the opportunity for a poo joke.

    Grendels last blog post..Friday Night Music

  3. Kylie

    Thank you, thank you, thank you, for mentioning these horrible ads. There’s a huge, 3D (so it’s even easier to get the ‘boobs’ reference, of course) billboard at the intersection of two major roads near where I live in Sydney, and every time I pass it I want to scream and throw things.

    Bring on the colon cancer awareness ads. I just wish I were clever/creative enough to make one myself!

  4. Pavlov's Cat

    Grendel, whatever they’re paying you, it isn’t enough.

    You should get your mother onto them.

  5. outfox

    Yes, thank you. I wanted a camera so bad to capture the 3D version at my nearest bus stop.

    Is this a giant, tasteless, breast effigy I see before me? I found the 3D protruding version especially bull when with my mother, who’s had breast cancer, and there’s this idiotic reference to breasts as some universal pinkified teat for consumerism protruding out at her.

  6. Quixotess

    Grendel–that’s brilliant! I love it!

  7. Beppie

    What Pavlov’s Cat said. :)

  8. Grendel

    Thank you very much for the Hoydens for providing my first legitimate opportunity for a poo joke on two blogs at once!

    Grendels last blog post..Friday Night Music

  9. Bene
  10. Anansi

    Grendel, so clever!

    But I have to say Bene’s is exceptional.

    Of course we have to campaign for awareness of testicular cancer. The boys can get so paranoid anyway about all the attention girls get, so here is their chance.

  11. Renee

    This is my first exposure to water bottles as breasts but I have to say this is completely disgusting.

    Renees last blog post..The Post Racial, Multi Cultural World: Get Your Avoid My Privilege Card Here

  12. Grendel

    Is it just me or do they look more like breast implants than breasts?

    Grendels last blog post..Poo!

  13. Wendy

    Definitely like implants… We all know that women are “the big breasts” of the world, not just sexy, but also nurturing. We look after everyone! Not many give a shit about, um, shit, but a tit is always worth attention. I like your work Grendel and Bene has balls! What a great post and I have so enjoyed the comments.

  14. ampersand duck

    I don’t have the time to play visually, but I have a mental image, like an earworm, of a twisty, lumpy colon, chocolate brown, arranged like a dairy milk chocolate block [blocked, geddit?]. Dunno what the caption would be, but it needs to look… chocolate-y. Sorry, that’s as far as it goes.

  15. » Every mouthful of breast water helps breasts

    [...] Hoyden about Town: ” The latest in the Mmm, Sexy Pink Breast Cancer!” Subscribe to comments You can [...]

  16. Genevieve

    Grendel- That’s awesome. A friend of my mom’s sadly passed away from colon cancer, but I remember when he was in remission for a while, and one of the things he’d say to kind of break the ice about how he was doing after his first surgery was to inform everyone that he was doing fine, but that he was grateful for his editing background, as he was now in possession of a semi-colon. :)

  17. Zoe

    I’ve added one to the Hoydens flickr group.

    Pretend Awareness Campaigns

  18. Zoe


    [moderator note - sorted the code, Zoe ~ tigtog]

  19. Zoe


  20. Beppie

    Perhaps pushing the boundaries of good taste a little here– but no more than Mount Franklin (somewhat NSFW):

    Help Crack Colon Cancer

    Bend Over Boys - Help Crack Colon Cancer

  21. steadycat

    Are the ads only targeting males. Are the advertisers not interested in selling their water to females in the population? Oh I forgot, advertisers say that there is one thing about females – if you tell them they need it, they will buy it. The only way to change ads (I think) is for women to start complaining and to stop buying.

  22. Weekly Feminist Reader |

    [...] “isn’t breast cancer sexy?” [...]

  23. Bene

    You all totally win the internets.

  24. Sociological Images » “EVERY MOUTHFUL HELPS”

    [...] think it’s the ad companies that win.  This bottled water advertisement (found here) gets to be simultaneously socially conscious and [...]

  25. Feminist Law Professors » Blog Archive » “The latest in the Mmm, Sexy Pink Breast Cancer! Save The Boobies Awareness sweepstakes…”

    [...] Read a deconstruction here at Hoyden About Town. [...]

  26. Jordan

    Pinkwashing is really freaky to me. It’s fear mongering and insulting. Glad there are others who feel the same way. Great pics for colon cancer.

  27. Aphie

    I’m either fashionably late, or just slow.
    My contribution, inspired by those “Fashion Targets Breast Cancer” t-shirts with the prominent target logos.

    Fashion Targets Colon Cancer - brown butt-target

  28. Aphie

    Cheers, laured. Don’t know what happened there. :/

  29. debutaunt

    Ok. I thought I had seen it all.

    Thank you Jeanne for sending me here. These “ads” are why I think we need parity for other cancers. Maybe then they could see how absurd and insulting many of the pink ads & products are.


    debutaunts last blog post..October 21, 2005

  30. fuckpoliteness

    From today’s “Plucked from the wire” post by Lauredhel:

    Titties and Beer for Breast Cancer Awareness:

    Jingle Jugs, the giant dancing wall-mounted breasts that sing “Titties and Beer”, are available in a pink ribbon breast cancer awareness version. Go, crazysexycancer! *vomit*

    If you go to the sight it assures you that the singing dancing ‘titties’ will bring a smile to anyone’s face. The only way I’d smile in regards to that monstrously insulting idea is if I was daydreaming about kicking an owner of a set of Jingle Jugs in the balls while shouting “Titties and BEER???”. I might smile quite broadly then.

  31. debutaunt

    I spent half the day writing about this topic. I actually found a site called – Be a Man: Self Exam. Looking at all the ads, it makes me wonder if the teehee boobies type of humor is saved for pinking. I wish there were more ads posted here. I swear the ones your readers created are by far more effective that many of what I saw today.

  32. Essential Baby: Bringing Sexy (Breast Cancer) Back « The Dawn Chorus

    [...] fabulous Hoydens have some great reading on the topic of “sexy” breast cancer [...]

  33. colon

    Yes, thank you. I wanted a camera so bad for the 3D version of my nearest bus stop

    colon’s last blog post..The Earliest Signs of Prostate Cancer

  34. Faves: Bodies, Breasts ‘n’ Birth edition — Hoyden About Town

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