I’ve ranted before about advertisements normalising and idealising artificial infant feeding. You can read more about the World Health Organisation Code on the marketing of breastmilk substitutes here at IBFAN (the International Baby Food Action Network), INFACT (Infant Feeding Action Coalition) Canada, and the Boycott Nestle Blog. And you could poke back through the “breastfeeding” category here.
Today’s “WTF?” ad comes courtesy of the Organic Trading Co in New South Wales. From their “About” page?
We quickly realised that many of the things in most high street stores and supermarkets were one, or all, of the following; environmentally unfriendly, contained harmful ingredients, took advantage of consumers through misleading advertising and/or exploited other human beings.
Here’s one of their current front-page ads. I got nothing else to say.
[via Joyous Birth.]